Planet Beach Day Spa Franchise Launches Massive Latin American Expansion

NEW ORLEANS, LA, Feb 21, 2012 (MARKETWIRE via COMTEX) –
Planet Beach is expanding its revolutionary, automated day spa
service into Mexico, Chile, Peru and Colombia thanks to an
enthusiastic Miami businesswoman eager to bring cost-effective day
spa services to customers throughout Latin America.

Jeannette Aguilar, a current franchisee for Planet Beach Contempo Spa
in South Florida, plans to open up to 100 international locations.

Her empire started with a coupon.

“As a former executive, I used to always try and make time to look
nice, so I would go to the gym, but I was also looking for a way to
get as many massages as I wanted without hurting my budget,” Aguilar
said.

She got her answer when a Planet Beach coupon arrived in her mailbox.

“When I went there, they said that for a single price I could get a
package of services,” said Aguilar. “I tried the day spa services and
loved it, and then I just started thinking of the needs of women,
executives and others in Latin America.”

Aguilar was impressed by the advanced automated spa therapies and
thrilled about the business model. Planet Beach functions a lot like
a gym membership — members pay one monthly fee in order to gain full
access to all the spa services they desire. Customer receive
automated spa services in private rooms which appeals to customers
uncomfortable with hands-on services.

She sees a ton of potential in Latin America.

“We will have them in the capitals and in different neighborhoods,
but we are just beginning the process of identifying the best
locations,” she said.

For customers, Planet Beach is a bargain.

“In Latin America, people understand the importance of their health
and eating habits,” Aguilar said. “It will be a new concept in Latin
America. There are always spas that provide services on a per-session
basis, but they are out of the budget for many people in Latin
America. It’s going to be a blast.”

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SOURCE: Planet Beach

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