May 1, 2012
Nancy Keller

Murad Introduces Resurgence(R) Age-Diffusing Firming Mask That Instantly …

EL SEGUNDO, Calif., May 01, 2012 (BUSINESS WIRE) –
Inc. announced today the launch of its latest anti-aging innovation
for its best-selling anti-aging line, Resurgence, the first
comprehensive skincare line developed to treat hormonally aging skin. Murad’s
Firming Mask is a rich at-home booster that enhances skin elasticity
and promotes instant firming to diminish the appearance of fine lines
and wrinkles. Age-Diffusing Firming Mask targets dull, dry, lackluster
skin by delivering essential moisture through a unique blend of
ingredients, all while improving overall skin health.

“As women get older, they begin to experience what I refer to as
hormonal aging caused by a decrease in estrogen, and therefore, a
decrease in the production of collagen causing skin to sag, look dull,
feel dehydrated and develop medium to deep wrinkles,” said Howard Murad,
M.D., FAAD, Associate Clinical Professor of Medicine at UCLA and founder
of Murad, Inc. “To help combat these effects, we formulate efficacious
products that provide users with maximum benefits, while also
recommending an Inclusive Health(R) approach that combines
topical care, internal care and focusing on a sense of self to further
optimize skin health and reduce the signs of aging.”

Age-Diffusing Firming Mask features FirmQ(2), combining skin
tighteners to immediately firm and lift with Golden Seaweed to restore
skin resilience, resulting in a youthful glow. Formulated with Brazilian
fruit extracts of Java Plum, Mango and Banana Pulp, which promote
collagen production to plump skin and reduce the appearance of wrinkles,
along with Shea Butter and trace minerals that replenish hydration
leaving skin soft and smooth, Age-Diffusing Firming Mask is designed to
increase firmness, erase fine lines and make skin appear more plump and
youthful. Through the power of phytoestrogens and firming agents, this
regimen booster fights the signs of hormonal aging, improves elasticity,
diminishes thinning skin and firms sagging skin to restore natural

As the latest product addition to the Resurgence
line, Age-Diffusing Firming Mask is the ideal complement to the
entire family of products built to combat the signs and symptoms of
maturing skin.

“We recognized a need in the market for a product that will boost the
results of all skincare regimens, with a special emphasis on those for
hormonally aging skin,” said Jeff Murad, Vice President of Product
Development. “With Age-Diffusing Firming Mask, we were able to make an
effective solution that combines essential ingredients to fortify the
skin to be healthier, more resilient and reduce the appearance of aging.”

Resurgence Age-Diffusing Firming Mask ($68.00 for 1.7 FL. OZ.) is
available on,
at the Murad Inclusive Health Spa and Murad Inclusive Health Medical
Group beginning May 2012 and will be available in salons, spas and at
Sephora and Ulta July 2012. For more information about Age-Diffusing
Firming Mask or any Resurgence products, please visit
or call 1-800-33-MURAD.

About Murad, Inc.

Inc. was founded in 1989 by Howard Murad. M.D., one of the world’s
foremost authorities on health care and a pioneer of the clinical
skincare movement. Dr. Murad is a practicing physician at the Murad
Inclusive Health Medical Group in El Segundo, Calif. where he
pioneered the Inclusive Health(R) approach to optimal living.
All Murad products and services are based on The Science of Cellular
Water(R), Dr. Murad’s unified theory of health and aging. Sold
in 41 countries, Murad is the #1 selling clinical skincare brand at many
locations including Sephora and Ulta. For more information go to, or @DrMurad on Twitter.

Photos/Multimedia Gallery Available:

SOURCE: Murad, Inc.

        Murad, Inc.
        Brenna Israel, 310-726-3335

Copyright Business Wire 2012

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